The Burberry Brights Spring/Summer 2011 collection holds a great choice of bright summery colors. The campaign video shows the purses diving into water, which might cause some people to cry out! The video is unique, unexpected and fun to watch.
The Burberry Brights Spring/Summer 2011 campaign is a smart way to get people's attention because no one would expect any purse-owner to dunk their Burberry piece into a pool of water!
Implications - The underwater world was once one that consumers and companies alike feared exploring, and left alone for divers to cover. However, in recent years there has been a prominent consumer fixation with aquatic advertising. Companies who attempt aquatic advertising are guaranteed to have an eye-catching display that will garner great recognition.