It's instantly obvious when a company has gone to great lengths to foster its brand identity. An example such as Bunny Bar packaging typifies this attention to detail, so much so that the consumer gets more than the product when he purchases these scrumptious snacks.
Strohl took on the task of making these 18 Rabbits treats look like irresistible items for young children and their parents. Simplicity and playfulness were explored and balanced thoughtfully through the use of a white background and cute cotton-tailed characters drawn from brightly colored dots.
Custom typefaces with a childlike casualness describe the dried fruity goodness of the granola bars inside. But where Bunny Bar packaging goes above and beyond is through the inscription of each rabbit's story on the back of the box.
Why This Trend Is Growing
- Interactive Branding
- Brands can enhance customer experience by incorporating interactive elements, such as storytelling, on their packaging.
- Child-focused Packaging
- Targeting children and parents with visually appealing and playful packaging design can attract a wider consumer base.
- Personalized Branding
- Incorporating individual stories or personalization on product packaging can create a deeper emotional connection with customers.
Industries Being Reshaped
- Food Packaging
- Innovative and visually appealing packaging designs in the food industry can differentiate products from competitors and attract consumer attention.
- Children's Snacks
- The trend of child-focused and visually appealing packaging design is particularly relevant in the children's snacks industry, creating an opportunity for growth and increased market share.
- Branding and Advertising
- Branding and advertising agencies can explore opportunities to create interactive and personalized packaging for their clients, enhancing brand recognition and customer engagement.
