Gun-Toting Editorials

Nicholas Hoult Wields a Rifle for Bullett Magazine #3: The Golden Issue

Model Nicholas Hoult is a rifle-toting outdoorsman in this Bullett Magazine #3 editorial. Photographer Grand Thomas and stylist Eilidh Greig combine their creative talents to transport the viewer to a bygone era. Hoult is photographed on the grounds of an aging country estate, its stone walls turning beautifully black; Thomas also used a vintage lens filter to add an even more retro aesthetic.

Nicholas Hoult exudes masculinity in every image, wearing separates from Christopher Kane, Lanvin, Tom Ford, Dries Van Noten, Dior Homme, Paul Smith and Gucci. If this is what living a rugged life would be like, I'm all for it.

My favorite images from the Bullett Magazine #3 editorial are the ones in which Hoult is carrying a rifle. That mix of timeless self-sustainability and modern fashion is irresistible.

Retro-outdoor Lifestyle
Opportunities to create fashion and lifestyle products with a vintage aesthetic and rugged outdoor functionality.
Masculine Fashion
Opportunities to design fashion items inspired by functional, rugged masculinity.
Fashion X Outdoors
Opportunities to merge outdoor tools and clothing items with fashion and style.

Where This Applies

Fashion
Fashion industry players can integrate retro, rugged, outdoor aesthetics and functionality in their products.
Outdoors
Outdoor industry players can merge aesthetic elements and add a fashion perspective to their offerings.
Photography
Opportunities to create photography content that blends retro and modern styles, particularly in outdoor settings.
SCORE
5.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 66%
Freshness 8%