Hirohiko Araki, who is known as the creator of the popular manga JoJo’s Bizarre Adventure, recently teamed up with Italian luxury brand Bulgari to create a series of playful anime-inspired Bulgari bags.
The 'Killer Queen' collection gets its name from a humanoid supernatural entity of the same name from the franchise. In the series, Killer Queen acts as a visual personification of a character's mind or spirit and serves as a protective guardian of sorts. The fact that Killer Queen appears on wallets, Bulgari bags and scarves in the collection is fitting, since a popular motif from Bulgari is the snake, which is also recognized for its powers to protect one from evil. As such, the collection of accessories introduces stylish, modern talismans for daily use.
Why This Trend Is Growing
- Anime-inspired Luxury Fashion
- There is an opportunity for luxury brands to collaborate with popular anime creators to appeal to younger consumers.
- Characters as Brand Icons
- Brands can leverage the popularity of characters from franchises and create limited edition products to generate buzz and increase sales.
- Modern Talismans
- Designers can take inspiration from ancient talismans and create trendy, wearable accessories that serve a protective function.
Industries Being Reshaped
- Luxury Fashion
- Luxury brands can collaborate with popular anime creators to appeal to younger consumers and tap into new markets.
- Gaming
- Gaming companies can partner with luxury fashion brands and use characters from their popular franchises to create crossover merchandise.
- Accessories
- Designers can take inspiration from popular culture and ancient talismans to create modern talisman accessories that serve a protective function.
