Steam-Dependent Built-In Oven Series

Grundig's Latest Cooking Range Embraces the Power of Steam

A new built-in oven series is launched by kitchen appliance giant Grundig. Revealed at IFA 2019, the new products utilize the ground-breaking HotAero Pro Technology — a feature that enhances air circulation, to reach exceptional results in flavor.

In addition, Grundig's built-in oven series boasts cutting-edge sensor-based tech, dubbed 'SenseSteam Pro,' which intuitively "controls steam level inside the oven." Each dish is guaranteed to be cooked to perfection as the feature relies on data from several sensors to maintain "accurate steam levels in the oven for tender meat and vegetables."

Moreover, Grundig's built-in oven series is slick and elegant. They also boast different variations of the SenseSteam Pro tech that allow for a more diverse price range, making this innovation rather affordable for everyone.

Hotaero Pro Technology
Opportunity to disrupt the kitchen appliance industry by introducing enhanced air circulation technology for exceptional flavor.
Sensesteam Pro
Opportunity to disrupt the oven industry by implementing sensor-based technology to maintain accurate steam levels for perfectly cooked dishes.
Affordable Innovation
Opportunity to disrupt the market by offering a diverse price range for steam-dependent built-in ovens, making them accessible to a wider consumer base.

Where This Applies

Kitchen Appliance
Opportunity to disrupt the kitchen appliance industry with the integration of HotAero Pro Technology for improved cooking results.
Oven
Opportunity to disrupt the oven industry by incorporating SenseSteam Pro technology to ensure optimal steam levels for precise cooking.
Home Appliance
Opportunity to disrupt the home appliance market by introducing an affordable range of steam-dependent built-in ovens with varied SenseSteam Pro features.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 36%
Freshness 9%