Toy Brick Bottle Caps

Building Caps Turn Used Plastic Bottles into Used Toys

Plastic bottle caps may not be fun to play with now, but they would be if Building Cap ever went from concept to reality. The design trio of Shengpeng Zhao, Chen Xu Shun Feng and Chao Gao submitted this conceptual bottle cap to the 2013 iF Concept Design Award. It takes something you would normally throw away and turns it into a toy.

Building Caps connect to one another horizontally and vertically and can be used to build all sorts of fun things. Turning the caps of bottled beverages into toys is a great way to cut down on waste as it turns an item that might have wound up in a landfill into a plaything. Building Caps are only a concept, but here's hoping that drink companies start making bottles more-eco friendly by introducing interactivity.

Upcycling Bottle Caps
Opportunity for companies to create innovative and eco-friendly products by transforming used plastic bottle caps into toys.
Interactive Packaging
Disruptive innovation potential for drink companies to introduce interactivity in their bottle designs, turning them into building blocks for creative play.
Sustainable Toy Design
Trend towards sustainable toy manufacturing by repurposing waste materials like plastic bottle caps into building components for imaginative play.

Industries Being Reshaped

Toy Manufacturing
Toy companies can explore new ways of sustainable production by incorporating upcycled materials like plastic bottle caps into their product lines.
Beverage Packaging
Opportunity for drink companies to differentiate themselves and reduce environmental impact by incorporating interactive and eco-friendly packaging designs.
Upcycling and Recycling
Growing industry of upcycling and recycling companies can explore partnerships and product innovations that utilize waste materials like plastic bottle caps for creative and sustainable solutions.
SCORE
3.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 44%
Activity 52%
Freshness 8%