The Teenage Mutant Ninja Turtles are Now Available as Build-a-Bears
M — July 11, 2014 — Life-Stages
References: buildabear & kotaku
Build-a-Bear turns the iconic Teenage Mutant Ninja Turtles group into miniature cuddly bears this week to celebrate the classic Nickelodeon cartoon show.
The Build-a-Bear workshop is known for offering children the chance to custom-build their very own stuffed animals. In honor of the latest live action Teenage Mutant Ninja Turtles film, Build-a-Bear teamed up with Nickelodeon to offer youngsters the chance to build their very own crime-fighting turtle toy. Children can begin by purchasing the Teenage Mutant Ninja Turtle doll for $25. From there, children can build up their masked turtle toy by adding a plush weapon, turtle shell and other vigilante accessories. These Teenage Mutant Ninja Turtle Build-a-Bears are a great way to let children customize the look of their very own toy animals. The Teenage Mutant Ninja Turtle collection is set to drop in stores this Friday.
The Build-a-Bear workshop is known for offering children the chance to custom-build their very own stuffed animals. In honor of the latest live action Teenage Mutant Ninja Turtles film, Build-a-Bear teamed up with Nickelodeon to offer youngsters the chance to build their very own crime-fighting turtle toy. Children can begin by purchasing the Teenage Mutant Ninja Turtle doll for $25. From there, children can build up their masked turtle toy by adding a plush weapon, turtle shell and other vigilante accessories. These Teenage Mutant Ninja Turtle Build-a-Bears are a great way to let children customize the look of their very own toy animals. The Teenage Mutant Ninja Turtle collection is set to drop in stores this Friday.
Trend Themes
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Customizable Toy Animals — The trend of customizable toy animals allows children to personalize their toys, creating a unique and engaging play experience.
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Crossover Collaborations — The trend of crossover collaborations between iconic brands creates excitement and novelty for consumers, increasing brand awareness and sales.
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Collectible Movie Tie-ins — The trend of collectible movie tie-ins offers fans an opportunity to connect with their favorite characters through merchandise, promoting brand loyalty and generating additional revenue streams.
Industry Implications
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Toy Manufacturing — The toy manufacturing industry can explore the disruptive innovation opportunity of customizable toys, offering children the ability to personalize their play experience.
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Entertainment Licensing — The entertainment licensing industry has the opportunity to leverage crossover collaborations between iconic brands, creating unique and highly marketable merchandise.
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Retail — The retail industry can capitalize on the trend of collectible movie tie-ins by stocking and promoting merchandise that caters to fans, driving foot traffic and sales.
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