Bubble Rings

 - May 31, 2007   Updated: Apr 20 2011
References: freepeople & outblush
Bubble Rings, by free people, are bright, fun, and just on time for summer. The fitted rings come in twelve different colors, and at $12 a pop, you can pick up a couple to match your style.

Implications - Consumers are looking for more fun, playful jewelry designs that are affordable. Luxurious accessories are beautiful, but it's often too expensive to buy. To branch out to the wider market, brands need to look for ways to create jewelries that are accessible to all. That way, a balance between pricey and casual items can be achieved. In the end, that's what will make a business successful due to its commitment to cater to everyone.