The Brüush Electric Toothbrush is powered by sonic technology and was developed with the help of dentists and oral health experts. The oral care accessory leaves teeth feeling clean while staying gentle on gums, and is fully customizable with 6 unique cleaning modes and 6 color options.
The cleaning options include Daily, White, Gentle, Gum, Max and Tongue modes, allowing users to transition from more pressure to a gentler or more targeted clean. Each brush also features a built-in 2-minute timer, and is sold with 3 replaceable brush heads with signature extra soft bristles. Additionally, each Brüush Electric Toothbrush comes with a USB power adapter and charger, a compact travel case, and features an impressive four weeks of battery life.
Once in need of a new brush head, Brüush consumers can sign up for the brand's Refill Plan, a subscription that ships 3 new brush heads directly to one's door every six months at just $18. "With our premium electric toothbrush, we're on a mission to boost your self-confidence with cleaner teeth and a healthier mouth—encouraging more smiles, laughs, kisses, and connections along the way" says the brand on its website. Most recently, the company teamed up with comedian Kevin Hart for an exciting brand partnership and digital-first seasonal campaign that launched last week. The comedic campaign will consist of multiple episodes that are set to release through the holiday season and throughout 2021, aiming to remove the seriousness from traditional oral care discussions.