Jordan Brand unveils the new Brushstroke colorway, which can be seen detailing the signature Air Jordan 1 Mid sneaker model. The shoe is decorated with contrasting colors and materials to bring excitement to the shoe. The top of the shoe sees the brand's Jumpman logo applied through embroidery on top of the white tongue made from canvas materials.
The tonal laces are woven through brown eyelet panels made from soft suede materials and decorated with bright paint splatters. This sees bright hues of red, yellow, blue for a contrasting look. Notably, the Swoosh on the side of the sneaker is applied to look like a brushstroke in a black hue. The shoe is rounded out with a winged logo and cream tonal midsoles.
Image Credit: Nike
Key Themes Behind This Trend
- Art-inspired Sneakers
- There is opportunity for disruptive innovation in creating sneakers that incorporate artwork as a design element.
- Contrasting Colors & Materials
- Using contrasting colors and materials in product design could lead to unique and eye-catching products.
- Tonal Laces & Eyelets
- Incorporating tonal laces and eyelets in design can provide a subtle yet impactful detail to products.
Where This Applies
- Footwear Industry
- Shoe companies could innovate by using more art-inspired designs, contrasting colors and materials, and tonal laces and eyelets in their products.
- Fashion Industry
- Fashion brands could incorporate more art-inspired designs and utilize contrasting colors and materials in a wide variety of products, not just footwear.
- Art Industry
- Artists could partner with fashion and footwear brands to create unique designs and styles that incorporate their artwork.
