Brooklyn + Bailey McKnight are known for their vlogs on YouTube and now the social media personalities are introducing affordable, community-created skincare essentials in partnership with Maesa. itk is on a mission to make sure that "everyone has access to knowledge so that they can understand what their skin needs and stay 'in the know' about products to get them there - because caring for your skin should be as ever-evolving as you."
The skincare line for Gen Z includes clean and accessible skincare solutions for all that provide support day and night. There's the Clay Color-changing Mask and the Nightly Clarifying Serum, as well as a Milk-to-Foam Cleanser and a Prebiotic Gel Moisturizer, all of which are vegan. Additionally, these dermatologist-tested products do without artificial fragrances, sulfates and parabens.
What's Driving This Trend
- Affordable Clean Skincare
- The trend is creating clean skincare at an affordable price for the younger generation which has the potential to disrupt traditional high-end skincare brands.
- Community-created Skincare Solutions
- The trend is creating skincare solutions for all with collaboration from the community which has the potential to disrupt the traditional skincare market.
- Vegan Skincare Products
- The trend is creating skincare products that are vegan which has the potential to disrupt the traditional skincare market.
Who This Affects Most
- Beauty Industry
- The beauty industry can leverage these trends to create new skincare products and marketing strategies.
- Social Media Industry
- The social media industry can leverage these trends to create more influencer collaborations.
- Retail Industry
- The retail industry can leverage these trends to create more accessible and affordable clean skincare products.
