Broadway Malyan is responsible for constructing the National Gymnastics Arena in Azerbaijan. Not only did the firm have to come up with the overall architectural design, but they also created looks for the ticketing and overall graphics for the branding of the place.
The interior is extremely expansive, allowing people to participate in a number of different sports at the same time in the central court area. For seating, the building houses over 9,000 seats for people to come and observe various sporting events. According to DesignBoom, "at night, dynamic lighting will illuminate the arena making it appear as three distinct bands rendered in Azerbaijan’s national colors."
Broadway Malyan did an excellent job with conceiving not just the structural design, but the graphics and everything else in terms of branding that went into the project.
Photo Credits: designboom, broadwaymalyan
The National Gymnastics Arena by Broadway Malyan is Modern
1. Expansive Multi-sports Arenas - Opportunity for designing arenas that can accommodate multiple sports simultaneously, providing a versatile and immersive experience for participants and spectators alike.
2. Branded Architectural Design - Potential to create architectural designs that incorporate branding elements, graphics, and lighting to enhance the visual identity and experience of the venue.
3. Dynamic Lighting Innovations - Room for innovative lighting solutions that can transform the appearance of arenas at night, offering visually striking experiences for audiences.
1. Sports and Entertainment - Opportunity for the sports and entertainment industry to invest in the development of versatile arenas that can host multiple sports and enhance the spectator experience.
2. Architecture and Design - Potential for architects and designers to incorporate branding elements and graphics into their architectural designs, creating visually appealing and identity-driven spaces.
3. Lighting Technology - Room for lighting technology companies to develop innovative lighting solutions that can enhance the visual impact and transform the appearance of sports arenas and other large-scale venues.