Britney Spear looks fantastic in these new ads for Candie's Shoes.
The Princess of pop has been in their ads for quite some time, but this is the most dressed that she has ever been.
Apparently these Candie's ads were shot while she was making her music video for Radar.
She looks very stylish but covered in these Candie's ads.
Implications - As companies reveal a different perspective of a well-known celebrity within its ads, they also present the idea that the product they're featuring will also give you a secondary or alternate view on the piece's original purpose. Businesses that aim to rebrand themselves or revamp their image may very well be able to use this tactic in building their reputation.
What Makes This Trend Stand Out
- New Celebrity Perspectives
- Revealing a different perspective of well-known celebrities in ads presents the opportunity for businesses to rebrand themselves or revamp their image.
- Alternate Product Views
- Featuring a well-known celebrity in ads presents the idea that the product will give consumers a secondary or alternate view on its original purpose, offering opportunities for businesses to innovate and differentiate.
- Image Revamp Tactics
- Using tactics of presenting a more dressed and stylish version of celebrities in ads offers opportunities for businesses to build their reputation by rebranding and repositioning their products or services.
Sectors Adopting This
- Advertising & Marketing
- Businesses in the advertising and marketing industries can leverage the trend of revealing new perspectives of celebrities in ads to create innovative campaigns and capture consumer attention.
- Fashion & Apparel
- Fashion and apparel companies can explore the opportunity of featuring well-known celebrities in their ads to showcase alternate views of their products and appeal to a wider audience.
- Brand Management
- Companies specializing in brand management can help businesses in industries across the board utilize image revamp tactics by leveraging celebrity endorsements and incorporating new perspectives into their branding strategies.
