Skate label Elements Skateboards works in collaboration with hip-hop group Public Enemy on the latest Bring the Noise capsule that is inspired by the brand's New York heritage.
It tells a retro design language throughout the entire capsule as the collection features items such as graphic tees, polo tops, hoodies, socks, bucket hats, skate decks, and pouches. The color palette is rooted in black and green as a nod to the rap group's signature palette. These looks are styled off the outfits worn by the group in their iconic music videos. The most notable item in the collection is the Stencil Skateboard that has a black brick wall background, co-branded logos, and spray painted details.
Image Credit: Element Skateboards
Key Themes Behind This Trend
- Nyc-themed Skate Capsules
- Skate and streetwear brands collaborating with musicians to create limited edition collections inspired by iconic cities.
- Retro Design Language
- Nostalgic design elements being incorporated into modern fashion and streetwear, creating a unique blend of old and new aesthetics.
- Co-branded Products
- Collaborations between brands with complementary audiences and missions, resulting in unique and exclusive products for consumers.
Where This Applies
- Fashion
- Opportunities for fashion brands to collaborate with musicians and incorporate nostalgic design elements into their collections.
- Streetwear
- Streetwear brands can partner with musicians to create limited edition collections and tap into the nostalgia movement in fashion.
- Music
- Musicians can partner with fashion and streetwear brands to create exclusive merchandise that reflects their brand and style.
