BRIEFING, a Tokyo-based luggage and travel accessories label, has announced the launch of 'FREIGHTER,' an all-new bag collection that sees the brand continue to merge high-end Japanese designs with rugged functionality.
The new collection comes with four new bags, including the Flight Light bucket bag, the Assault Packer backpack, the IT shoulder bag, and a premium laptop case. All four pieces are made with 500D Cordura® nylon, a unique material known for its tough-wearing properties, which include superior resistance to tearing, abrasion, and friction in general.
Moreover, the new bags come in various shades of khaki green and jet black, which, when combined with the Cordura nylon and function-focused design, lend the bags to a distinctly military-themed design. For those interested, the 'FREIGHTER' collection is now available to purchase on BREFING's website.
Image Credit: BRIEFING
Key Themes Behind This Trend
- Military-themed Luggage
- Opportunity for luggage and travel accessories brands to incorporate military-inspired designs for rugged functionality and durability.
- High-end Materials in Luggage
- Opportunity for baggage brands to use high-end materials such as 500D Cordura nylon for superior resistance to tearing, abrasion, and friction.
- Premium Laptop Cases
- Increase in the demand for premium laptop cases that offer superior protection and functionality for business professionals and frequent travelers.
Where This Applies
- Luggage and Travel Accessories
- Opportunity for luggage brands to capitalize on the trend of military-themed, high-end materials and premium functionality for business professionals and travelers.
- Bag and Backpack Manufacturing
- Opportunity for manufacturers to use tough-wearing materials and functional designs to create durable and functional bags and backpacks for everyday use.
- Technology Accessories
- Increased demand for superior protection and functionality for laptops and other technological devices presents opportunities for brands to produce innovative and effective technology accessories.
