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Brent Humphrey Captures the Essence of the Tour De France

 - Jul 16, 2009   Updated: Jul 4 2011
References: projectletour & blog.urbanoutfitters
Hipsters aren't the only ones in tight pants; the participants in the Tour De France also rock skin-tight sportswear during their epic journey. Photographer Brent Humphrey attempts to capture this, and more importantly, the ambiance of this monumental event in his Project Le Tour.

The project shows tourists, spectators and cycling enthusiasts all along the route of the Tour De France. What a way to spend your summer days!

Implications - Consumers have grown weary of mind-numbing television programming and are now turning to entertainment with much more intellectual substance. Corporations looking to appeal to a more academic market may consider offering education information to go along with their products.