The Brazilian honey brand 'Coronel Zangao' had its visual identity designed by Raphael Sathler to reflect the traditional ways in which the honey was created.
As bee populations continue to decrease around the world, it is crucial that beekeeping practices and brands that sell honey are maintaining these processes in a way that is as sustainable as possible -- something that the COAPSUL company is able to do. The Brazilian honey is produced in a way that is safe for the bees and their "family economy," while offering a nutritious food substance for consumers. The artisanal honey's branding is simple, with plastic bottles and black and white labeling revealing its natural and traditional production processes.
Coronel Zangao honeys have a minimal impact on the environment while offering a flavorful product to consumers.