Amsterdam-based fashion brand Pop Trading Company introduces its latest collection for the Spring/Summer 2021 season full of brand staples. The capsule also showcases a collaborative project alongside Thomas van Rijs, a Dutch artist. The collection is made up of sweats, knitwear, accessories, and some outerwear.
Notably, the pieces are detailed in a bright color palette that readies for the warmer seasons ahead. The collaborative designs made with Thomas van Rijs taps into his art experience and memories. His work often paints a fragment of memories that have come and gone. These visuals make itself onto some of the seasonal garments. The first drop of the SS21 season for Pop Trading Company is officially set to launch online and in-store on February 6th.
Image Credit: Pop Trading Company
What's Driving This Trend
- Bright Colorway Fashion
- Opportunity for fashion brands to use bold and bright colors for their collections and tap into the spring and summer seasons ahead.
- Collaborative Art Fashion
- Opportunity for fashion brands to collaborate with artists to create unique designs that showcase their talents and offer something unique to customers.
- Seasonal Capsule Collections
- Opportunity for fashion brands to generate excitement and anticipation among their customer base by releasing seasonal capsule collections with limited availability.
Who This Affects Most
- Fashion
- Fashion brands can take advantage of the spring and summer seasons to release bright and bold collections that capture the attention and interest of customers.
- Art
- Artists can collaborate with fashion brands to showcase their unique talents and create designs that stand out in the crowded fashion industry.
- Retail
- Retailers can use seasonal capsule collections as a way to generate excitement and bring in new customers looking for limited edition pieces that offer exclusivity and uniqueness.
