Bowers & Wilkins has released its upgraded 2021 version of the popular Zeppelin speaker. The Zeppelin wireless speaker first launched as an iPod dock and has since grown in such popularity that it is one of the most recognizable speakers on the market.
This year's reimagination stays true to the Zeppelin's iconic oval shape but now comes in a light and dark gray color. It also has an ambient lighting option that projects light around the metal pedestal - creating a halo light effect. The Zeppelin comes complete with dedicated right and left speakers, ensuring the sound quality is absolute. Moreover, the new Zeppelin comes equipped with a built-in Alexa system that lets users change a song using Alexa's voice assisting technology.
Image Credit: Bowers & Wilkins
Why This Trend Is Growing
- Voice-activated Smart Speakers
- Creating voice-activated smart speakers with improved sound quality and ambient lighting features presents opportunities for companies to create personalized experiences for their users.
- Smart Home Audio Systems
- Smart home audio systems that incorporate voice control technology provide an opportunity for companies to innovate and market personalized audio experiences that make home entertainment a more immersive experience.
- Artificial Intelligence (AI) Integration
- Companies can innovate by integrating AI, such as Alexa, into products like wireless speakers to provide a more seamless user experience, and potentially expand into new markets.
Industries Being Reshaped
- Consumer Electronics
- Companies in the consumer electronics industry have an opportunity to innovate in the development of smart speakers with improved sound quality and AI integration, as well as creating new in-home entertainment experiences.
- Home Automation
- Companies in the home automation industry can leverage voice-activated smart speakers to create more seamless and personalized home environments for consumers, potentially leading to increased market demand.
- Artificial Intelligence (AI)
- AI companies can continue to develop more sophisticated voice control systems, like Alexa, that can be integrated into products like wireless speakers, offering opportunities for B2B and B2C expansion in various industries.
