BEAMS works in collaboration with footwear expert Birkenstock on a new iteration of the iconic Boston Sandal for the warmer seasons of the wear. The Japanese brand infuses its design language to the classic silhouette, resulting in a minimal aesthetic with a dark palette.
It is made using black suede material before it is lined with a microfiber synthetic leather material at the insole section. The entire silhouette is showcased in a black hue for a monochromatic look thorughout. The duo have joined forces before and are no strangers to one another -- previously, the duo launched iterations of both the Arizona and the Zurich shoes in a gray and tan palette and now, round that out with a black option.
Image Credit: BEAMS
Key Themes Behind This Trend
- Collaborative Minimalism
- As seen in Birkenstock and BEAMS’ Boston Sandal, there is potential for businesses to combine their design language and create minimalistic collaborations.
- Synthetic Leather Materials
- As seen in the lining of the Boston Sandal, there is an opportunity for businesses to invest in more eco-friendly materials for their footwear products.
- Monochromatic Designs
- As seen in the all-black design of the Boston Sandal, there is potential for businesses to experiment with monochromatic color schemes in their products.
Where This Applies
- Footwear
- As demonstrated in the Birkenstock and BEAMS collaboration, there is room for innovative and sustainable designs in the footwear industry.
- Fashion
- The collaboration between Birkenstock and BEAMS highlights opportunities for creative partnerships in the fashion industry.
- Sustainability
- The use of eco-friendly materials in the Boston Sandal indicates a growing trend towards sustainability and environmentally-conscious products in various industries.
