Boondock by Andrew Waits, a freelance photographer based in Seattle, Washington, is a photo series that captures an alternative American lifestyle. Comprised of candid portraits of modern nomads, it chucks away the idea of the American dream, showing that people can lead fulfilling lives from the back of their car or RV camper. With the open road as their home, anything is made possible.
Interestingly, Boondock by Andrew Waits is consistent when it comes to type of person who chose this lifestyle over a more traditional one. Whether working remotely online or selling handmade jewelry, each person has their own calling. Waits states, "The only constant is that at some point the vehicle became more than a vehicle." It is a romantic idea.
Key Themes Behind This Trend
- Alternative Lifestyles
- Opportunity for disruptive innovation in products and services that cater to this growing trend.
- Remote Working
- Opportunities for innovation in remote work technology, software and services.
- Minimalism
- Opportunities to create innovative products and services that cater to people who choose to live with less.
Where This Applies
- Automotive
- Opportunity for innovation in vehicles designed with alternative lifestyles in mind.
- Travel and Tourism
- Opportunity for innovation in tours and travel packages that cater to people living alternative lifestyles.
- Food and Beverage
- Opportunities for innovation in food and beverage products that cater to people who choose to live with less, or consume in a more sustainable manner.
