After viewing this 'Boombox' video from The Lonely Island featuring Julian Casablancas (former lead singer of The Strokes), I feel I have reached enlightenment.
Channeling the hottest of musical stylings that are making only the truly hip shake it on the dance floor, the 'Boombox' video features the epic vocals of Mr. Casablancas, who seems to be morphing into a member of the Ramones. Anyway, check out the 'Boombox' video above--you will thank me.
Implications - Viral videos continue to be a modern way that Internet users gain access to the latest news, celebrity updates and hilarious sights. Companies should consider the impact viral videos can have, especially when developing future publicity stunts that attempt to reach a mass of consumers.