The BookLamp search engine is an innovative project that has taken a scientific approach to finding you the next great read. The website lets you start with a book that you know and go from there.
The BookLamp search engine analyzes books and stores over 30,000 bits of information; the site refers to these bits of information as points of DNA. When you start a search for a new book to read, the site scans its database. The BookLamp search engine is not influence by ad budgets, so lesser heard-of titles have just as much opportunity to find their way to you.
Implications - Consumers are looking to technology more and more to solve everyday problems. BookLamp is a prime example of creating technological solutions to save labor that, though not extensive, is inconvenient. Companies should use this as a template, keeping the ability to solve even the smallest problem in the forefront.