Reading is an inherently solitary endeavor, and yet people's choices about what to read are highly dependent on social factors like reviews and recommendations, so the Bookclub platform is aiming to provide people with a way to discover their next read easier. The site aims to be a minimal, sleek alternative to popular book review platform Goodreads, providing a more modern interface that helps people hone in on the books they'll most like.
More than any other form of entertainment, books are a big time commitment. Whereas a single show only lasts an hour and a movie two, books can take dozens of hours to complete. Starting a book is thus a big commitment, and Bookclub lets users reference the profile of others on the platform to see whether that commitment is worthwhile.