Urban Emerging Fashion

This Wiktoria Ferenc Editorial Highlights Bonnie Bowley's Designs

Models 1 face Lydia Graham dons pieces from Bonnie Bowley's graduate collection in this editorial exclusive by photographer Wiktoria Ferenc. The model is captured exploring a busy urban setting while wearing bold prints and striking makeup.

This editorial highlights streetwear staples that marry contemporary and youthful details. Hair styling for this Bonnie Bowley feature is courtesy of Chris Pacura who works alongside makeup artist Marni Burton in the shoot.

The Middlesex designer's pieces range from over-sized trench coats and statement sweaters to neon-lit dresses that are inspired by nightlife. The pieces are vibrantly hued, expressively patterned and are effortlessly cool in their aesthetic.

Model Lydia is the perfect urban muse who pulls off a fringe-accented bob and dramatic cosmetic applications in the series.

Bold Streetwear Staples
Disruptive innovation opportunity: Creating a line of bold streetwear staples that fuse contemporary and cultural elements
Neon-lit Dresses
Disruptive innovation opportunity: Designing neon-lit dresses inspired by nightlife that push boundaries in terms of color and style
Fringe-accented Bobs
Disruptive innovation opportunity: Introducing fringe-accented bobs as a trendy and edgy hairstyle in the urban fashion scene

Where This Applies

Fashion Design
Disruptive innovation opportunity: Incorporating contemporary and cultural elements into fashion design to create unique and eye-catching pieces
Makeup and Cosmetics
Disruptive innovation opportunity: Developing dramatic cosmetic applications that complement and enhance bold streetwear looks
Hair Styling
Disruptive innovation opportunity: Introducing fringe-accented bobs as a trendy and edgy hairstyle choice in the fashion and beauty industry
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 61%
Freshness 8%