What do you get when you take an already creative mind and spirit and mix it with the teachings and learnings of a reservation in Eastern Canada? You get BonFire Jewelry making waves all over the world.
Created Rachel Hawkes birthed the line while building a health center on a reservation in Nova Scotia, Canada. The lazer-cut acrylic pendants feature feathers, teepees and animals all on hand beaded strings.
Implications - This jewelry line takes a modern design and imbues it with a vintage touch. Consumers are attracted to these types of products as they provide a sense of nostalgia for past times. In stimulating this emotion amongst buyers, companies are then able to form more of a bond with their customers and make it easier to sell future products.