Dancing to an upbeat tune in neon underwear is a great way to sell, well, underwear. Just look at this commercial!
Only a few seconds into the Bonds Youth TV spot, I wanted their undies. The gorgeous models prance around enthusiastically to a mashup of retro and modern tunes that you can't help but want to shake it to.
The appeal behind these ads is that these girls are having fun, and that's a quality every woman wants to experience in her life.