PAT McGRATH LABS recently made its Bridgerton Scintillating Diamond Body Shimmer Powder available to consumers on the Sephora marketplace. When making this ultra-luxe and light-reflecting loose powder highlighter, PAT McGRATH LABS drew inspiration from season two of the Bridgerton—the hit Shondaland and Netflix series. The shoutout is even in the name of the product.
The Bridgerton Scintillating Diamond Body Shimmer Powder is formulated with skin-nourishing squalane. This infusion ensures that the product does not only create a striking look for the wearer but it also supplements the experience with some extra hydration, making the skin appear more vibrant and healthier. During the boom of health and wellness, a movement with no end in sight, this has become the norm for cosmetic products.
Image Credit: Sephora
Key Themes Behind This Trend
- Body Shimmering Powders
- The trend for body shimmering powders has been on the rise and shows potential for further development in formulating cosmetic products.
- Skin-nourishing Infusions
- The trend for adding skin-nourishing infusions in cosmetic products is becoming more popular and could provide disruptive innovation opportunities for the cosmetics industry.
- Pop Culture-inspired Products
- The trend for creating pop culture-inspired cosmetic products, like the Bridgerton Scintillating Diamond Body Shimmer Powder, has garnered attention and could offer exciting prospects for further product development.
Where This Applies
- Cosmetics Industry
- The cosmetics industry could leverage the trend for adding skin-nourishing infusions and creating pop culture-inspired products in developing new and innovative cosmetic lines.
- Fashion Industry
- The fashion industry could potentially incorporate body shimmering powders into their apparel designs to add a sense of luminosity.
- Entertainment Industry
- The entertainment industry could potentially collaborate with cosmetic companies to create licensed cosmetic products inspired by popular TV shows and movies.
