Jeremy Gutsche — September 27, 2006 — Marketing
References: bobcar.adholes
Our friends at Adholes have sent a long some pics of BobCars which will be invading NYC during AdWeek 2006. Spot 'em and win! "If you're in New York this week, try spotting a BobCar to win two free weeks of BobCar advertising!"
Implications - From the moment they wake up to the moment they go to sleep, consumers are constantly bombarded with marketing campaigns. What makes this approach so interesting, however, is that it promotes a new vector for advertising. In this way, the target demographic of a campaign like this is the same group of people that need to be convinced of its effectiveness in the first place.
Implications - From the moment they wake up to the moment they go to sleep, consumers are constantly bombarded with marketing campaigns. What makes this approach so interesting, however, is that it promotes a new vector for advertising. In this way, the target demographic of a campaign like this is the same group of people that need to be convinced of its effectiveness in the first place.
Trend Themes
1. Bobcars Advertising Campaign - The BobCar advertising campaign provides a new vector for advertising in the transportation industry.
2. Spot-and-win Marketing Strategy - Spot-and-win marketing strategies are a clever way to target customers and make them feel engaged.
3. Adweek Invasion - Participating in events like AdWeek can provide unique marketing opportunities for businesses and participants alike.
Industry Implications
1. Advertising - The advertising industry can benefit from the use of unconventional advertising vectors, such as BobCars.
2. Transportation - The transportation industry can partner with advertisers to create unique advertising opportunities, such as wrapping BobCars in ads.
3. Events - Event organizers and participants can benefit from unique marketing opportunities such as those offered by the BobCars campaign during events like AdWeek.
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