Our friends at Adholes have sent a long some pics of BobCars which will be invading NYC during AdWeek 2006. Spot 'em and win! "If you're in New York this week, try spotting a BobCar to win two free weeks of BobCar advertising!"
Implications - From the moment they wake up to the moment they go to sleep, consumers are constantly bombarded with marketing campaigns. What makes this approach so interesting, however, is that it promotes a new vector for advertising. In this way, the target demographic of a campaign like this is the same group of people that need to be convinced of its effectiveness in the first place.