The BMW Motorrad ads are quite impressive, featuring people with impressive ninja skills jumping onto bikes. The tagline for the campaign is "Get on!" and from the looks of it, the people in the ads seem pretty excited to do just that. The ninjas, doing wild jumps and epic stunts, look like they are flying in some of the pictures.
The advertising agency who created the BMW Motorrad ads is Serviceplan in Munich, Germany. The ads are dark and stealthy, featuring the riders in full bodysuits and helmets so that the viewers cannot see their faces. Since the viewer cannot see who is behind the mask, the ad cannot be classified as sexist. These BMW bikes are made for both men and women.
Key Themes Behind This Trend
- Stunt-double Bike Campaigns
- Opportunity for brands to incorporate impressive stunts and extreme sports into their advertising campaigns.
- Ninja Skills in Advertising
- Innovative way of showcasing products by featuring individuals with impressive ninja skills in ads.
- Mysterious and Stealthy Ads
- Creating intrigue and suspense by presenting ads with dark and stealthy visuals.
Where This Applies
- Automotive
- Opportunity for automobile companies to create eye-catching ads by incorporating stunt doubles and extreme sports.
- Advertising and Marketing
- Opportunity for advertising agencies to create unique campaigns by featuring individuals with distinctive skills.
- Sports and Outdoor Recreation
- Opportunity within the sports industry to promote products and activities by showcasing extreme skills and stunts.
