Crumbl is giving consumers a unique way to beat the summer heat with its new Blue Raspberry featuring Icee Cookie.
For those unfamiliar, Icee is a frozen carbonated beverage that's similar to a slurpee, available in fruit and soda flavors. The new Blue Raspberry featuring Icee Cookie channels Icee's most iconic flavor, Blue Raspberry, by taking a soft vanilla cookie and topping it with tart blue raspberry Icee frosting, sparkly sugar crystals, and an edible red and white candy straw. To truly deliver the iconic Icee flavor, the cookie is served chilled.
The new Blue Raspberry featuring Icee Cookie is available as part of the July 9, 2022, weekly lineup, along with other tasty options like the Cornbread Cookie, S'mores Brownie Cookie, and more.
Image Credit: Crumbl
Why This Trend Is Growing
- Slurpee-inspired Treats
- Opportunity for food and beverage companies to create product lines inspired by popular frozen carbonated beverages like Slurpee and Icee.
- Chilled Desserts
- Opportunity for restaurants and food companies to offer innovative chilled desserts that cater to consumers' desire to beat the summer heat.
- Creative Cookie Flavors
- Opportunity for bakeries to experiment with unique and unconventional flavors in their cookie offerings.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to create new and innovative products inspired by the flavors and concepts of popular frozen carbonated beverages like Slurpee and Icee.
- Restaurant
- Opportunity for restaurants to cater to consumers' desire for summer treats by offering innovative chilled desserts in their menus.
- Bakery
- Opportunity for bakeries to attract customers by offering unique and unconventional flavors in their cookie offerings.
