If you've ever wished you could combine the best of a cookie and a jelly-filled doughnut, you're in luck because Crumbl has just unveiled its new Raspberry Doughnut Cookie.
Available for the week ending in January 21, 2023, the new Raspberry Doughnut Cookie is part of the brand's limited-time selection. The new cookie consists of a soft doughnut-style cookie coated in powdered sugar and topped with raspberry preserves. The whole thing is then finished with mini powdered doughnut pieces for that extra doughnut flavor.
Alongside the new Raspberry Doughnut Cookie, Crumbl is also welcoming the new Cowboy Cookie. This fun cookie creation starts with a warm oatmeal cookie dough base studded with semi-sweet chocolate chips, sweetened shredded coconut, and crunchy toasted pecans.
Image Credit: Crumbl
What's Driving This Trend
- Limited-time Offerings
- Opportunity for businesses to experiment with unique and limited product offerings to keep customers engaged and excited.
- Mix-and-match Flavors
- Innovation potential for companies to create products that combine different popular flavors into one unique, exciting taste experience.
- Novelty Ingredients
- Opportunity for businesses to experiment with unique and adventurous ingredients to create buzzworthy products.
Who This Affects Most
- Food Retail
- Food retailers can create unique product lines to drive traffic and increase sales through limited-time promotions.
- Bakery
- Bakeries can experiment with novel ingredients and flavors to create buzz and differentiate themselves from competitors.
- Snack Food
- Snack food companies can differentiate themselves by experimenting with unique and unexpected flavor combinations in their products.
