Laboratoire introduced Blue Cell Elixir, a 2 g powdered nutricosmetic sachet that dissolves in about 100 mL of water to make a signature blue drink and is offered as a white-label, brand-customizable format. The daily dose delivers 500 mg of Novastyne Glow, a collagen-derived peptide-amino acid complex, alongside liposomal vitamin C and micronutrients including zinc, niacin, biotin and retinol.
The formula is positioned to support collagen-related renewal, cellular defence from oxidative damage and healthy cell turnover, while the liposomal vitamin C aims to aid controlled intestinal transport and prolonged uptake. The sachets create a sensory ritual with a vivid blue visual identity and a small 2 g serving size designed for convenience.
A 66-person randomized, double-blind, placebo-controlled trial reported measurable skin gains after 30 and 60 days, including higher hydration, improved elasticity and reductions in wrinkle depth and surface area. For consumers this offers a compact, evidence-backed beauty-from-within option that pairs clinical data with an experiential, branded drink format.
Image Credit: Laboratoire
What Makes This Trend Stand Out
- Clinical Nutricosmetics
- Evidence-backed ingestible beauty formats create differentiation through measurable skin outcomes, allowing brands to merge wellness credibility with cosmetic positioning.
- Ritualized Beauty Drinks
- Vivid colors, daily sachets and sensory preparation transform functional supplementation into a repeatable lifestyle ritual with stronger consumer recall.
- White-label Wellness Formats
- Brand-customizable powdered supplements open faster pathways for beauty, health and lifestyle companies to launch proprietary ingestible products without full formulation development.
Sectors Adopting This
- Beauty and Personal Care
- Ingestible skin-support products expand the category beyond topical routines, creating space for hybrid offerings that connect inner wellness with visible beauty benefits.
- Functional Beverages
- Powdered sachets that become visually distinctive drinks blur the line between supplements and beverages, supporting premium formats built around convenience and experience.
- Nutraceuticals
- Clinically tested peptide, vitamin and micronutrient blends strengthen consumer trust in supplement innovation while enabling more targeted claims around skin health and cellular support.
