The Definitely Blue Café was created to show off Innocent's new Bolt From the Blue juice beverage, which is a vitamin-rich blend of apple, guava, coconut water and spirulina. Despite its branding, the boldly colored beverage has become the subject of great debate on social media, with many fans insisting that the drink is actually green in color rather than blue.
To prove that its new drink is certainly blue, Innocent set up the Definitely Blue Café in the UK and is inviting people to stop by and drink blue juice, eat blue food and totally immerse themselves in "the smell, sound and sights of blue."
Inside the blue-hued cafe, people are welcome to step inside the Bolt from the Blue phone booth, marvel at sensory artwork and check out the ‘Wall of Blue-riosity.'
Key Themes Behind This Trend
- Sensory Branding
- Opportunities for creating experiential marketing campaigns that engage all five senses.
- Color-themed Spaces
- Creating immersive environments that celebrate a specific color and engage customers in a unique way.
- Debate-driven Marketing
- Intentionally sparking debate on social media to generate buzz and curiosity around a specific product or service.
Where This Applies
- Food and Beverage
- Creating unique cafe experiences that revolve around a specific drink or food item, and engaging customers through immersive sensory experiences.
- Marketing and Advertising
- Opportunities for experiential and debate-driven marketing campaigns that create buzz and foster brand engagement.
- Art and Design
- Designing immersive sensory artwork and creating color-themed spaces for businesses to engage customers in a unique way.
