Blue Bottle Coffee caters to the coffee aficionado who prefers quality over convenience.
The company is committed to serving coffee made within 48 hours (or fresher). Using ethically-sourced beans and a slow-brew process, the company is equally as concerned with the environment as it is with the quality. The website states, "...each space must be both a unique representation of our craft and a respectful tribute to our community."
Blue Bottle has expert baristas, top-notch equipment and a warm, conversational atmosphere; however, it also offers customers the opportunity to make their own quality coffee by selling at-home equipment and suggesting tips on how to get the best brew. In addition to its 15 locations across New York and California, Blue Bottle offers a subscription delivery service.
What's Driving This Trend
- Slow-brew Coffee
- Businesses that champion slow-brew processes and ethical sourcing of beans can position themsleves towards health-conscious coffee enthusiasts.
- Subscription Coffee Deliveries
- Coffee houses that offer subscription plans to deliver artisanal coffee direct to customers' doors as a convenient solution for those who want the best quality coffee at home.
- At-home Coffee Equipment Sales
- Expanding product lines to include high-quality brewing equipment and accessories that allow customers to create a coffeehouse experience at home is a lucrative opportunity for businesses.
Who This Affects Most
- Coffeehouses
- Establishments that showcase high-quality coffee and leveraging fair trade and ethical sourcing have an opportunity to win over coffee aficionados, thus creating demand that drives competition within the coffee shop sector.
- Online Retail
- A focus on convenience and competitiveness in pricing through subscription services and delivery can create opportunities for coffee businesses to engage consumers online, leading to increased revenue streams.
- Coffee Equipment Manufacturers
- Manufacturers and distributors that offer high-quality brewing and serving equipment aimed at capturing the growing demand for fine coffee-making at home have the potential to further expand their reach and revenue stream.
