Japanese brand OKURA's in-house label Blue Blue Japan crafts an entire line of workwear pieces focusing on denim and patchwork. The capsule masters the craftsmanship of reworked denim, patchwork boro, and indigo dyes, delivering timeless pieces that are hand-sewn with sashiko details. The silhouettes offered include anoraks, blazers, bomber jackets, long coats, ties, trousers, shirts, knitwear, scarves, and a series of hats.
The Blue Blue Japan Fall/Winter 2018 collection boasts cool tones of the iconic indigo palette on every item. Some standout items from the capsule include a leather jacket with asymmetrical cuts, a paisley detailed coat, shibori-dyed shirts, a anorak with kangaroo pockets, and shashiko-stitched yukata jackets.The entire Blue Blue Fall/Winter 2018 collection will be released later this year at stocklists and select retailers.
Image Credit: Blue Blue Japan
Why This Trend Is Growing
- Reworked Denim
- Opportunity for brands to explore creative ways to repurpose and transform denim garments, offering unique and sustainable pieces.
- Patchwork Boro
- Possibility for designers to experiment with the traditional Japanese technique of patchwork boro, creating visually interesting and culturally inspired garments.
- Indigo Dye
- Market potential for fashion brands to embrace the rich and timeless indigo dye technique, adding depth and uniqueness to their designs.
Industries Being Reshaped
- Fashion
- The fashion industry can explore innovative ways to incorporate reworked denim, patchwork boro, and indigo dye into their collections, offering customers one-of-a-kind and culturally inspired garments.
- Textile
- Opportunity for textile manufacturers to develop and produce specialized fabrics for reworked denim, patchwork boro, and indigo dye, catering to the growing demand from fashion brands.
- Retail
- Retailers can curate and offer exclusive collections featuring reworked denim, patchwork boro, and indigo dye, providing customers with unique and on-trend options.
