Despite the social distancing and COVID-19 dining restrictions, Burger King has continued to expand its menu to include a new BLT Chicken Jr. Sandwich.
Burger King's original Chicken Jr. Sandwich features a specially seasoned, lightly breaded chicken patty on a perfectly toasted sesame seed bun. The new BLT Chicken Jr. Sandwich uses the same breaded chicken patty and pairs it with the classic BLT combo of bacon, tomato, lettuce, and mayo. The hearty new sandwich will be available nationwide on Burger King's new 3 for $3 Meal Deal menu at participating locations.
With drive-thru and pickup options available, fast food restaurants like Burger King have been able to continue releasing new items amidst the COVID-19 pandemic.
Image Credit: <i> Burger King.</i>
Key Themes Behind This Trend
- Expanded Fast Food Menus
- Fast food restaurants are expanding their menus to include new and innovative sandwich combinations like the Breaded Chicken BLT.
- Meal Deals
- Fast food restaurants are introducing new meal deals, such as Burger King's 3 for $3 Meal Deal, to attract customers and offer value.
- Drive-thru and Pickup Options
- Fast food restaurants are adapting to the COVID-19 pandemic by offering drive-thru and pickup options, allowing them to continue releasing new menu items.
Where This Applies
- Fast Food Industry
- The fast food industry can capitalize on expanded menus and innovative sandwich combinations to attract customers and drive sales.
- Food Service Industry
- The food service industry can explore the introduction of meal deals to provide value and increase customer satisfaction.
- Restaurant Industry
- The restaurant industry can adapt by offering drive-thru and pickup options to ensure safety and convenience for customers, while still introducing new menu items.
