Photographer Amy Gwatkin celebrates the spring season with its fair weather and blooming blossoms with this beautiful photography set in Dazed Digital.
'Blossom Time' features features models Joshua Press and Thomas Campbell with fresh styling by Alex Cunningham in a floral outside setting.
Gwatkin's photography technique adds an extra dimension of cool to the sensual images.
Implications - Springtime is a period of rebirth and renewal and to consumers it signals the end of cold dreary weather. Photography collections like this often inspire fantastic marketing because they capture the emerging vitality of this new season while also raising the optimism of those who see them. Few things capture a sense of freedom and possibility quite like spring imagery and this makes it very effective in seasonal advertising for all kinds of products.