The Bloomingdale NFL Helmets are a series of 18 haute couture tacky helmets being auctioned off by the retailer to benefit the NFL Foundation. The NFL Foundation and retailer partnered up to pay tribute to the 2014 Super Bowl and raise funds for a great cause. Bloomingdale’s sought after 48 designers to create uniquely expressive helmets. The results are masterpiece designs and some just down-right bizarre helmets. The helmet bidding is to start at a minimum of $248.
The Bloomingdale’s NFL helmets are geared towards women to include an under represented demographic of football fans. The helmets are supposed to be seen as fashion statements, however some of the designs look more like fashion crimes.
The shocking helmets are bound to sell for charity no matter how outlandish the design.
Key Themes Behind This Trend
- Haute Couture Helmets
- Opportunity for designers to create unique and expressive helmets that cater to the fashion-forward football fans.
- Charitable Auctions
- Opportunity for retailers to collaborate with organizations and host auctions for a good cause, using unique and eye-catching items as fundraising tools.
- Targeting Underrepresented Demographics
- Opportunity for businesses to tap into niche markets and cater to specific demographics, such as women football fans, through innovative products and campaigns.
Where This Applies
- Fashion
- Disruptive innovation opportunities lie in designing unconventional and fashionable sports accessories, like haute couture helmets.
- Retail
- Disruptive innovation opportunities exist in hosting charitable auctions and collaborations with organizations to raise funds through unique and attention-grabbing items.
- Sports & Entertainment
- Disruptive innovation opportunities can be found in targeting underrepresented demographics, such as women football fans, by creating products and experiences that appeal to their specific interests and preferences.
