BLISS is that kind of social business that has a Pinterest account -- and by that I mean, it makes sense that it has a Pinterest account. It's an image-heavy fashion brand promoting its products as socially aware and gender-specific. On Pinterest, the tagline reads, "handbags with a heart" and is filled with product images, lookbook ideas, packaging designs, three "feminist hilarity" pins and "spotted" features, that is, on-the-street people wearing their own products. You get the idea.
Based in Pakistan, BLISS, which stands for "Business and Life Skills School" attempts to create sustainable jobs for women through fashion accessory production. "This year, we also plan on supplementing their skills training with an entrepreneurship curriculum," BLISS writes on its goals. "Our long term aim is to ensure a community buy-in, so that the women have complete ownership of the enterprise."
Contact Information
BLISS website
BLISS on Facebook
BLISS on Twitter
BLISS on Pinterest
BLISS on Wordpress
What's Driving This Trend
- Sustainable Job Creation
- BLISS aims to create sustainable jobs for women through fashion accessory production, presenting opportunities for disruptive innovation in the area of socially conscious entrepreneurship.
- Gender-specific Fashion Brands
- BLISS promotes its products as gender-specific, highlighting the potential for disruptive innovation in creating fashion brands that cater to specific gender identities.
- Community-owned Enterprises
- BLISS strives for community buy-in and complete ownership of the enterprise by the women involved, paving the way for disruptive innovation in community-led businesses.
Who This Affects Most
- Fashion Accessories
- The fashion accessory industry can explore opportunities for disruptive innovation by incorporating sustainable and socially conscious practices, inspired by BLISS.
- Social Entrepreneurship
- BLISS exemplifies the potential for disruptive innovation in the field of social entrepreneurship, where businesses can create sustainable job opportunities while addressing social and gender issues.
- Community Empowerment
- BLISS's model of community-owned enterprises presents opportunities for disruptive innovation in industries focused on community empowerment, such as community development organizations and social enterprises.
