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Expansive Tonal Sneaker Launches

Travis Scott and Jordan Brand Unveil More Black Phantom Colorways

— September 16, 2022 — Lifestyle
It was recently unveiled that the signature Black Phantom colorway that decorates the Air Jordan 1 Low made alongside Travis Scott was presented in preschool sizing only. Now, it gets a new launch of expansive-size options that are set to hit the market on December 15th.

The shoes start with a black suede material throughout the upper for a stealthy background. The low-cut shape is detailed with white stitching accents throughout and the reverse Swoosh along the side of the shoe. The conventional shoe is seen on the medial side of the sneaker and the NIKE AIR tongue tag adds more branding touches. Rounding out the shoe is the bee emblem and Cactus Jack logos on the insoles, tongue, and medial side.

Image Credit: Nike
Trend Themes
1. Expanded Sneaker Sizing - The expansion of sizing options can disrupt the market and appeal to a wider customer base.
2. Collaborative Sneaker Designs - Collaborations between designers and brands offer unique designs that create excitement amongst consumers.
3. Luxury Sneaker Trends - Sneaker designs featuring premium materials and high-end collaborations can cater to a luxury market and drive profitability.
Industry Implications
1. Footwear - The footwear industry can capitalize on expanding their sizing options to draw in more customers and increase sales.
2. Fashion - Collaborative sneaker designs offer opportunities for fashion brands to expand their offerings and reach new consumers.
3. Luxury Goods - Luxury brands can explore the popularity of luxury sneakers and collaborate with designers to create high-end, limited edition styles.
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