Travis Scott continues to work in collaboration with Jordan Brand and this time around, he expands his Air Jordan 1 Low sneaker model in the Black Phantom colorway to preschool sizing options as well. The shoes are fitted in the same custom box and sock lining highlight.
The upper is entirely black and marked with contrasting touches of white by the stitching and embroidery detail. There is also the application of red slightly along the lateral side of the tongue along with the Cactus Jack logo embroidered onto the shoe. The left sneaker has an embroidered bee at the heel as a reference to his daughter Stormi. The right sneaker has the usual Wings logo to round out the look.
Image Credit: Nike
What Makes This Trend Stand Out
- Preschool Sized Sneakers
- The trend of expanding sneaker models into preschool sizing options, as seen with Travis Scott's Black Phantom AJ1, presents an opportunity to tap into the children's footwear market.
- Custom Packaging and Detailing
- The trend of custom box packaging and unique detailing on sneakers, as seen with the Cactus Jack logo and embroidered bee on Travis Scott's Black Phantom AJ1, presents an opportunity for differentiation in the sneaker industry.
- Collaborating with Influencers
- The trend of collaborating with influencers like Travis Scott in the sneaker industry presents an opportunity to tap into their fanbase and increase brand exposure.
Sectors Adopting This
- Children's Footwear
- The expansion of sneaker models into preschool sizing options, as seen with Travis Scott's Black Phantom AJ1, presents an opportunity for growth in the children's footwear industry.
- Sneaker
- The trend of custom packaging and unique detailing on sneakers, as seen with Travis Scott's Black Phantom AJ1, presents an opportunity for differentiation and innovation in the sneaker industry.
- Fashion
- Collaborating with influencers like Travis Scott in the sneaker industry presents an opportunity for growth and innovation in the fashion industry.
