Black Implies Cleanliness for Japanese Products
Nisara — May 15, 2007 — Art & Design
References: kilian-nakamura
It seems like black is back again. For those who think black means dirtiness, you have to think again.
According to CScout Japan, "in Japanese products, particularly concerning lifestyle and wellbeing. While often associated with dirt or being “tough†in the Western sense (The color of choice for manly gadgets and furniture), Japan brings a different perspective, associating the color with cleanliness."
For the past few years, Japanese manufacturers have introduced many products in black. This trend has become more popular by mixing black, which known for its traditional clean, with modern designs. Moreover, black can imply professional. When you go to many trendy restuarants and bars, you will see staffs wearing black aprons. This is because white only looks clean when it actually is, and it's not lookk modern at all.
According to CScout Japan, "in Japanese products, particularly concerning lifestyle and wellbeing. While often associated with dirt or being “tough†in the Western sense (The color of choice for manly gadgets and furniture), Japan brings a different perspective, associating the color with cleanliness."
For the past few years, Japanese manufacturers have introduced many products in black. This trend has become more popular by mixing black, which known for its traditional clean, with modern designs. Moreover, black can imply professional. When you go to many trendy restuarants and bars, you will see staffs wearing black aprons. This is because white only looks clean when it actually is, and it's not lookk modern at all.
Trend Themes
1. Rise of Black Products in Japan - Opportunity for Japanese manufacturers to create more black products, tapping into the association with cleanliness and professionalism.
2. Black as a Symbol of Cleanliness and Style - Potential for the global market to adopt the Japanese perspective of black as a symbol of cleanliness and style.
3. Modern Black Design Trend - Opportunity for designers to leverage the combination of black and modern design to create sleek and professional-looking products.
Industry Implications
1. Japanese Lifestyle and Wellbeing Products - Opportunity for Japanese lifestyle and wellbeing product manufacturers to incorporate black elements into their designs to align with the association of cleanliness and professionalism.
2. Fashion and Apparel Industry - Potential for the fashion and apparel industry to embrace the trend of black as a symbol of cleanliness and style, offering black garments and accessories to consumers.
3. Hospitality Industry - Opportunity for the hospitality industry to adopt the use of black uniforms or attire for staff as a way to convey professionalism and cleanliness to customers.
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