The Ford Bronco Sport Black Diamond Off-Road Package has been unveiled as an upgrade for the newly release Bronco Sport model that's focused on supporting drivers heading into demanding wilderness environments.
The package includes factory-produces and installed accoutrements including a front metal skid plate, a canister shield and fuel tank protection to offer full protection for the undercarriage. The vehicle boasts 17-inch carbonized gray low-gloss aluminum wheels that come with all-terrain tires. Drivers will also enjoy a series of vintage Bronco logos and special badging to further set it apart from other options.
The Ford Bronco Sport Black Diamond Off-Road Package is priced at $1,295, which would be added onto the Bronco Sport Big Bend or Bronco Sport Outer Banks priced at $30,930 and $34,450, respectively.
Image Credit: Ford
Why This Trend Is Growing
- Off-road SUV Packages
- The Black Diamond Off-Road Package for the Ford Bronco Sport showcases a trend towards upgrading SUV models for off-road driving experiences.
- Factory-installed SUV Accessories
- The inclusion of factory-installed undercarriage protection and all-terrain tires in the Black Diamond Off-Road Package indicates a trend towards offering comprehensive, pre-installed accessory packages for SUVs.
- Vehicle Personalization
- The use of vintage Bronco logos and special badging in the Black Diamond Off-Road Package demonstrates a trend towards personalizing vehicles through small design details.
Industries Being Reshaped
- Automotive Industry
- The off-road package trend represents a disruptive innovation opportunity for automakers to increase revenue and appeal to customers by designing and marketing comprehensive accessory packages for SUV models.
- Outdoor Recreation Industry
- The trend towards SUVs with increased off-road capabilities and comprehensive protection packages offers a disruptive innovation opportunity for the outdoor recreation industry to promote off-road vehicle-based experiences.
- Retail Industry
- The trend towards vehicle personalization through small design details offers a disruptive innovation opportunity for retail companies that specialize in aftermarket auto accessories and customization options.
