Having just launched a year ago, Bitching and Junkfood are making another blast with their spring summer collection for 2011. The pieces are fun and eclectic; making them perfect for the spontaneity of the season.
The Bitching and Junkfood line is heavily influenced by blogs and street style. Their 2011 collection in particular "draws heavily on 90’s rock and death metal trends for inspiration," according to Highsnobette. Making sure to stay authentic, every piece from their line is handmade in their Hackney East London Studio.
If you're looking for some original styles for summer, the 2011 Bitching and Junkfood collection will definitely keep you cool.
Implications - Consumers are no longer looking to blend in with their styles. Edgier pieces are appealing to those shoppers who want to make a statement with their outfits. Designers could focus on this desire for differentiation in order to grow their appeal.
What's Driving This Trend
- Edgier Fashion
- Consumers are looking for unique, statement-making fashion pieces that differentiate them from others.
- Handmade Products
- Consumers are looking for sustainably sourced, high-quality handmade fashion products.
- 90s-inspired Fashion
- Consumers are looking for fashion pieces inspired by 90s rock and grunge trends.
Who This Affects Most
- Fashion Industry
- Fashion designers can use edgier, handmade, and 90s-inspired fashion trends to appeal to a wider range of consumers and grow their business.
- Craft Industry
- The demand for handmade products in the fashion industry presents opportunities for craft makers to expand their business and offerings.
- Retail Industry
- Retailers can tap into the demand for edgier and handmade fashion products by partnering with designers or makers to offer unique and differentiated products to consumers.
