The new Billionaire Boys Club Spring/Summer 2019 collection follows a nostalgic theme of the 50s, specifically diving into the auto-mechanic concept. It centers itself around mid-century American culture, translated through the means of utility tops, flannels, mechanic coats, and washed out denim. There is a prominent focus of 'Custom Rockets' and showcases a plethora of vintage automotive graphic prints throughout the range.
The capsule features silhouettes such as hoodies, tees, caps, jackets, vests, and more. Notably, some of the jacket options are adorned in details that reference the 'National Hot Rod Association.' Additional touches that nod to the overall custom car theme include digi checks patterns, car graphics, and more. The seasonal capsule is now available to shop online at Billionaire Boys Club Europe, US, and Japan.
Why This Trend Is Growing
- Retro-inspired Streetwear
- Opportunity to create streetwear collections that draw inspiration from nostalgic themes and mid-century American culture.
- Automotive Graphic Prints
- Disruptive innovation opportunity to incorporate vintage automotive graphic prints into fashion designs.
- Custom Car-themed Capsule Collections
- Create limited edition capsule collections that revolve around the concept of custom cars and automotive culture.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can explore incorporating retro-inspired streetwear and automotive graphic prints to cater to nostalgic consumers.
- Streetwear Industry
- Streetwear brands can tap into the trend of custom car-themed capsule collections to offer unique and limited edition products.
- Automotive Industry
- Opportunity for automotive brands to collaborate with fashion designers and streetwear brands to create custom car-themed collections and accessories.
