Daniela Kocianova Shows Everything's 'Bigger in Texas' in Flair Austria

 - Nov 15, 2010   Updated: Jun 1 2011
References: flair-modemagazin.at & fashiongonerogue
'Bigger in Texas' in Flair Austria is a smokin' editorial with some serious honky-tonk style. Model Daniela Kocianova rocks cowboy hats, itty-bitty shorts and other fierce Western-inspired pieces for photographer Manolo Campion.

My favorite shot from 'Bigger in Texas' in Flair Austria is the eighth image, in which Kocianova's body is superimposed over an oil-drilling site. See the gallery above for the full editorial.

Implications - Current fashion trends are heading back to basics; perhaps due to the recession, a surge of country couture and retro revival. Consumers now opt for outfits which are simple and comfortable instead of extravagant, flashy fashions. Companies can cater to this market of comfort-seeking consumers by studying their values and applying them to their products.