Aptly named outdoor technology company Outdoor Technology is launching the BIG Turtle Shell boombox, an upgraded version of its old Turtle Shell speaker, which borrows from the company's other shelled-creature-inspired speaker, the Armadillo.
What makes the BIG Turtle Shell stand out -- apart from the fact that it's big -- is the fact that it can double as a portable charger. This is made possible by the addition of a 7,800 mAh lithium-ion battery and a USB charging port. The battery has enough juice to charge an iPhone 4 times.
The BIG Turtle Shell pumps out 110 decibels of sound for up to 16 hours at a time. It is equipped with Bluetooth 4.0 that works up to a 10 meter range. The speaker is clearly intended for the outdoors with its shock-proof, dust-proof and water-resistant design.
Why This Trend Is Growing
- Outdoor Technology
- The trend toward innovation in outdoor technology to supplement outdoor experiences presents opportunities for companies to create and market products that are both rugged and portable such as a boombox.
- Portable Charging
- Demand for portability in technology, such as adding portable charging to a boombox, will disrupt industries which make it a priority to make their products both efficient and mobile.
- Wireless Connectivity
- Expanding capabilities of wireless connectivity, such as Bluetooth long range connection, creates opportunities for industries to develop products for outdoors activities where wired connections would not be convenient.
Industries Being Reshaped
- Consumer Electronics
- Consumer electronics companies have the opportunity to create innovative and durable portable devices with high quality sound and flexible usage such as the boombox.
- Outdoor Recreation
- Outdoor recreation companies have an opportunity to develop more specialized products aimed at enhancing the outdoor experience, by incorporating technology into products that need some sort of outdoor application, such as portable speakers.
- Mobile Accessories
- Companies specializing in mobile accessories have the opportunity to develop products centered around portability. With the increased demand for reliable power on-the-go, these companies could create products that not only provide a solution for charging issues but have additional functionality such as a boombox.
