The Big Bottle Wine Dispenser is the equivalent of a wine keg for your kitchen (or restaurant). In addition to serving up your red, food grade nitrogen is dispensed to preserve the quality and white wines are kept at the ideal temperature. The company suggests that Big Bottle Wine lets you, "promote an 'eco-friendly environment', [offer] eye catching customer appeal, [and] ease of operation."
Implications - In today's society, businesses have a wide range of consumer preferences with which to work. The more consumer preferences a business is able to incorporate into its products, the more likely it will be to appeal to a large audience. By combining environmentally friendly and highly functional characteristics into one product, a business will see great returns in today's industry.