Raceday's Bicarb Bar Helps to Delay Fatigue During Intense Exercise
Laura McQuarrie — February 3, 2026 — Lifestyle
Raceday’s new Bicarb Bar is a first-of-its-kind bar that taps into the power of one of the most well-studied performance ingredients in endurance sports—sodium bicarbonate—to buffer acidity produced during high-intensity exercise, delay fatigue, and help athletes maintain their power for longer.
Formulated to provide the benefits of sodium bicarbonate while going easy on the stomach, the bar incorporates whole-food ingredients like dates, honey, oats, peanut butter and dark chocolate to sustain and replenish the body without artificial sweeteners or ultra-processed sugars.
To make it easier for active individuals to tailor their experience to their liking, Raceday's Bicarb Bar comes as two halves for buffering pre-effort, or dividing to support performance and recovery. Each full bar delivers 21 grams of bicarbonate alongside 52 grams of carbohydrates, 10 grams of protein, and 380 calories.
Formulated to provide the benefits of sodium bicarbonate while going easy on the stomach, the bar incorporates whole-food ingredients like dates, honey, oats, peanut butter and dark chocolate to sustain and replenish the body without artificial sweeteners or ultra-processed sugars.
To make it easier for active individuals to tailor their experience to their liking, Raceday's Bicarb Bar comes as two halves for buffering pre-effort, or dividing to support performance and recovery. Each full bar delivers 21 grams of bicarbonate alongside 52 grams of carbohydrates, 10 grams of protein, and 380 calories.
Trend Themes
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Functional Sports Nutrition Bars — Functional ingredients like sodium bicarbonate in sports bars are redefining post-exercise recovery by conveniently integrating performance-enhancing components into everyday nutrition.
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Personalized Endurance Solutions — The ability to customize intake with portioned bars highlights the trend towards personalized nutrition solutions catering to individual endurance and recovery needs.
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Whole-food Performance Nutrition — The inclusion of whole-food ingredients such as oats and peanut butter in performance bars disrupts traditional sports supplements dominated by synthetic additives and sweeteners.
Industry Implications
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Sports Nutrition — Innovations in sports nutrition that incorporate functional ingredients like sodium bicarbonate are setting a new standard for athlete-focused dietary solutions.
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Health and Wellness — The health-conscious market benefits from advancements in whole-food-based supplements that align with the demand for natural and unprocessed products.
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Gastrointestinal-friendly Supplements — New formulations that mitigate gastrointestinal discomfort offer opportunity in developing athlete-focused supplements catering to sensitive stomachs during intense physical activities.
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